Streaming events is becoming mainstream as more large, high-profile events take place – such as the Royal Wedding, which had over 400 million streaming viewers. For many, the type of streaming service is still a question, however. We’re frequently asked if low-cost or free video streaming services such as Ustream can work for events. Let’s look at the Ustream model. Ustream, and a number of competitive services from YouTube Live, Livestream, Vimeo, Justin tv, etc., have solutions ranging from free (ad supported) streaming to high-def, high-profile, massive broadcasts that require custom work and constant monitoring. Free solutions get you an unlimited number of concurrent and on-demand viewers, and they don’t limit the bandwidth at which you stream. In fact, you…

With different functional areas now generating lots of content — often opportunistic in nature and often having a finite shelf-life — it must be managed. Some say that content creation is exploding. You marry this with video in all its shapes and forms; video as content, video as a way of collaborating, video and its demands on the network, and you start getting the IT organization’s attention.

The Digital Event Benchmark Report indicates that the vast majority of survey respondents have multiple goals and objectives for their digital events, with the most reported goal being the ability for digital events to expand the organization’s reach and audience. That was followed by organizations that want to get greater use of content and educational assets. About half of the respondents want to make money with their online event activities not just monetize in indirect means or provide service or benefit to customers or members. Download the report for free now. Fill out my online form.

(published originally on Engage365.org) Practice Greenhealth, an association in the healthcare sector working to educate the industry on environmentally friendly and sustainable practices, is delivering its message to new audiences – and increasing its sponsorship revenue dramatically, as a result. Predicted by the Virtual Edge Institute to be a coming trend in digital events, Practice Greenhealth is syndicating its live-streamed event content to partners and allied entities. “By allowing sponsors to embed the live stream from our annual conference into their own websites, we’re able to take our messages further than we could on our own, and the sponsors are able to engage with their customers and prospects using content rather than marketing or advertising,” explains Laura Wenger, Executive Director…

Attendance marketing has always been a never-ending game, but some online event marketers, while admitting email is still the best method to drive registrations, are finding it’s taking four times more contacts to generate the same registrations as just a few years ago. (My guess is this is true for physical events, as well.) ReadyTalk is an audio and web conferencing company that see a lot of online events across their client base, and we talked to Simone Nabers, Demand Generation Manager, to get her thoughts on what marketers can do to improve registration and attendance rates. Registration-to-attendance conversions still hover around 40-50 percent, and we all know it’s far too easy to register for an online event and then…