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News, Views & Reviews
  • Virtual Edge Summit

  • The winners of the fifth annual ON24 Virtual Communication Excellence Awards have been announced. The virtual judging was based on marketing performance, ROI, branding impact and achievement of business objectives, as well as overall quality. Seven Virtual Communication Excellence Awards have been given for 2013. The Winners: • Marketing Performance SuccessFactors—”21st Century Workforce” Webinar Series In just two years, SuccessFactors’ average webinar attendance has jumped from an average of 30 registrants to more than 1,000. The result in 2013: 12,000 net new leads and a pipeline of $2.5 million. The key to success was replacing random, stand-alone webinars with a webinar series around topics of interest to the audience. SuccessFactors also simplified the registration process and increased the reach of...

    Virtual Communications Excellence Award Winners Announced

    The winners of the fifth annual ON24 Virtual Communication Excellence Awards have been announced. The virtual judging was based on marketing performance, ROI, branding impact and achievement of business objectives, as well as overall quality. Seven Virtual Communication Excellence Awards have been given for 2013. The Winners: • Marketing Performance SuccessFactors—”21st Century Workforce” Webinar Series In just two years, SuccessFactors’ average webinar attendance has jumped from an average of 30 registrants to more than 1,000. The result in 2013: 12,000 net new leads and a pipeline of $2.5 million. The key to success was replacing random, stand-alone webinars with a webinar series around topics of interest to the audience. SuccessFactors also simplified the registration process and increased the reach of... Read More
  • Continuing to dispel the notion that hybrid events cannibalize face-to-face events, PCMA’s 2014 Convening Leaders broke attendance records both in-person this January in Boston as well as through its hybrid virtual event. The Professional Convention Management Association’s hybrid event made up 17% of the total audience of Convening Leaders, bringing the final total attendees for hybrid and face-to-face to 4,949 – 877 people via hybrid only and 4,072 attended face-to-face. In addition, 76 face-to-face attendees attended both in person and hybrid raising the complete hybrid audience to 953. “Our numbers for both mediums prove our strategy is real and relevant – we continue to expand our audience globally as well as within our target audiences,” said Deborah Sexton, PCMA president...

    2014 PCMA Convening Leaders Hybrid Event Sees 40% Increase in Attendance

    Continuing to dispel the notion that hybrid events cannibalize face-to-face events, PCMA’s 2014 Convening Leaders broke attendance records both in-person this January in Boston as well as through its hybrid virtual event. The Professional Convention Management Association’s hybrid event made up 17% of the total audience of Convening Leaders, bringing the final total attendees for hybrid and face-to-face to 4,949 – 877 people via hybrid only and 4,072 attended face-to-face. In addition, 76 face-to-face attendees attended both in person and hybrid raising the complete hybrid audience to 953. “Our numbers for both mediums prove our strategy is real and relevant – we continue to expand our audience globally as well as within our target audiences,” said Deborah Sexton, PCMA president... Read More
  • New technologies continue to make our lives easier, but are they eroding our ability to form the meaningful relationships that are so crucial in our industry? On Monday, January 13, at Convening Leaders 2014, experienced pros and emerging leaders shared their unique viewpoints with much discussion around the topic. The standing-room-only, multigenerational audience consisted of planners and suppliers of varied experience levels who had ample time to chime in with their best practices and opinions thanks to the flipped classroom model implemented for the session. Attendees were encouraged to watch a 15-minute video in advance, in lieu of a panel discussion, to set up the key concepts. “Technology is great, but it also takes out the relationships which our industry...

    4 Smart Strategies For Building Relationships In The Digital Age

    New technologies continue to make our lives easier, but are they eroding our ability to form the meaningful relationships that are so crucial in our industry? On Monday, January 13, at Convening Leaders 2014, experienced pros and emerging leaders shared their unique viewpoints with much discussion around the topic. The standing-room-only, multigenerational audience consisted of planners and suppliers of varied experience levels who had ample time to chime in with their best practices and opinions thanks to the flipped classroom model implemented for the session. Attendees were encouraged to watch a 15-minute video in advance, in lieu of a panel discussion, to set up the key concepts. “Technology is great, but it also takes out the relationships which our industry... Read More
  • How do you drive traffic to the slow areas of a trade show and also engage potential attendees online? Western Veterinary Conference that took place Feb. 16-20 at Mandalay Bay Convention Center in Las Vegas solved that problem by streaming live action straight from the floor. To entice attendees to come back to the floor after lunch, the show launched WVC Live!, 20-minute TED-style presentations that covered topics from Zappos corporate culture to the new products in animal care. For the first time, the talks were streamed online for non-attendees and also made available on the show’s Web site. “The idea of doing a live show initially was very scary,” said Manolita Moore, COO at Western Veterinary Conference. “But even...

    TED-style Sessions, Live Webcast Add a New Dimension to Western Veterinary Conference

    How do you drive traffic to the slow areas of a trade show and also engage potential attendees online? Western Veterinary Conference that took place Feb. 16-20 at Mandalay Bay Convention Center in Las Vegas solved that problem by streaming live action straight from the floor. To entice attendees to come back to the floor after lunch, the show launched WVC Live!, 20-minute TED-style presentations that covered topics from Zappos corporate culture to the new products in animal care. For the first time, the talks were streamed online for non-attendees and also made available on the show’s Web site. “The idea of doing a live show initially was very scary,” said Manolita Moore, COO at Western Veterinary Conference. “But even... Read More
  • You probably use Google everyday to conduct research, send emails or manage your calendar. Now, the search engine giant is hoping you’ll count on it for another important task: hosting meetings. Google Chromebox is a new tool that combines Google Hangouts and Google Apps for the ability to host and participate in video conferences. The start-up kit includes a high-definition camera, a combined microphone and speaker unit and a remote control. The initial cost is $999 with a $250 recurring annual management fee. The technology is designed to eliminate the typical hassles like dial-in codes and PINs that can make connecting virtually more challenging. Users can log-in to the meeting environment via a wide range of ways including their Gmail...

    Google Gets In The Virtual Meeting Game

    You probably use Google everyday to conduct research, send emails or manage your calendar. Now, the search engine giant is hoping you’ll count on it for another important task: hosting meetings. Google Chromebox is a new tool that combines Google Hangouts and Google Apps for the ability to host and participate in video conferences. The start-up kit includes a high-definition camera, a combined microphone and speaker unit and a remote control. The initial cost is $999 with a $250 recurring annual management fee. The technology is designed to eliminate the typical hassles like dial-in codes and PINs that can make connecting virtually more challenging. Users can log-in to the meeting environment via a wide range of ways including their Gmail... Read More
  • DES recipients present at PCMA Convening Leaders in Boston met up for a quick meet and greet networking session. Additionally during Convening Leaders a DES examine was administered Sunday January 12 with two new graduates joining the DES ranks. The Digital Event Strategist Certification initiative is specifically designed to help organizations in all sectors of the economy develop a means to effectively plan, produce and measure the results of their digital engagement practices and to develop a management pool strategically equipped to engage audiences using digital technology. The inaugural graduating class is near 50 recipients. Graduates spanned the globe including professionals from Spain, Germany and Switzerland From left to right: Mary Reynolds Kane, Senior Director Experience Marketing, PCMA; Tess Vismale,...

    DES Recipients Gather at Convening Leaders

    DES recipients present at PCMA Convening Leaders in Boston met up for a quick meet and greet networking session. Additionally during Convening Leaders a DES examine was administered Sunday January 12 with two new graduates joining the DES ranks. The Digital Event Strategist Certification initiative is specifically designed to help organizations in all sectors of the economy develop a means to effectively plan, produce and measure the results of their digital engagement practices and to develop a management pool strategically equipped to engage audiences using digital technology. The inaugural graduating class is near 50 recipients. Graduates spanned the globe including professionals from Spain, Germany and Switzerland From left to right: Mary Reynolds Kane, Senior Director Experience Marketing, PCMA; Tess Vismale,... Read More
  • Creating a hybrid event that drives customers to attend future face-to-face events and engage with your organization throughout year takes foresight and planning. Find out how PCMA plans their event from content selection and prepping speakers to technical details and how they measure success. Get a candid behind the scenes look at PCMA’s Convening Leaders Hybrid event with this complimentary webinar. Register Now Learner Outcomes Articulate why hybrid events are a must for events in 2014 Leave with a roadmap of how to plan your event Create an interactive event that leads to future engagement with customers

    Behind the Scenes: Planning PCMA’s Hybrid Event

    Creating a hybrid event that drives customers to attend future face-to-face events and engage with your organization throughout year takes foresight and planning. Find out how PCMA plans their event from content selection and prepping speakers to technical details and how they measure success. Get a candid behind the scenes look at PCMA’s Convening Leaders Hybrid event with this complimentary webinar. Register Now Learner Outcomes Articulate why hybrid events are a must for events in 2014 Leave with a roadmap of how to plan your event Create an interactive event that leads to future engagement with customers Read More
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