Because digital delivers more of what your audience wants. Attendees are busy. Some of them can’t take the time away from work. Others may be thousands of miles away in another country. Still, while they might not be able to participate in the face-to-face event, that doesn’t mean they don’t want the education. The DES curriculum gives you the knowledge you need to create a program that will attract new attendees and expand your reach.
Because digital engagement fuels face-to-face attendance. Forget the concerns that every attendee is going to start earning all their CEs from behind a glowing laptop screen. Digital is a taste of the real on-site action, but it’s just an introduction. Research shows that digital events actually increase face-to-face registration. So, if the C-level leaders at your organization are worried, reassure them that all is well. In fact, with the right digital approach, tell them all will be even better.
Because digital events deliver more revenue opportunities. Let’s face it: we could all use more revenue. With your DES, you’ll unlock the keys to sponsorships, virtual exhibits and brand partnerships that will help fuel your organization’s mission with some extra cold hard cash they can take to the bottom line.
Because digital is different. This isn’t about repackaging your face-to-face experience. It’s about understanding the nuances of remote audience engagement. A DES certification signifies that you recognize those differences and that you understand how to cater and customize to your remote audience.
Because your career matters. Maybe you love your current job. Maybe you want a new one. Regardless of where your job takes you next, the DES badge of honor is going to help you reach the new heights you deserve. Salary increase. Dream job. You name it. Your digital knowledge is a powerful piece of the career puzzle.