George P. Johnson and InXpo Combine Virtual and Live Experiences


What are the results of combining global experience marketing capabilities with a leading platform provider of virtual events? A marketing strategy that provides clients an end-to-end solution from strategy to measurement that truly integrates the live and digital worlds. Kenny Lauer, Director of Digital Technologies for George P. Johnson, provides insight into the motivations behind this groundbreaking partnership.

About VEI Staff

The Virtual Edge Institute (VEI) is an international organization dedicated to advancing the development and adoption of virtual event and meeting technology and best practices for collaboration and marketing.