Archive for May, 2011
-
EXHIBITOR Magazine Readers Not Adopting Virtual Alternatives to Live Events as Rapidly as Previously Expected
Posted on May 25, 2011 | 2 CommentsEXHIBITOR magazine’s press release regarding virtual events and face-to-face illustrates a few of the points that we have been talking about for some time. First, they say that less than 40% of their readers that answered the survey have never been to a virtual event. Alright I misquoted, they said that less than 40% of the “companies” that answered the survey had ever participated (in any way including attending) in a virtual event. As they claim to have a reader base of corporate event marketers I find it very hard to believe that the person handling the trade shows knows–across their company, who has attended a virtual event and in an enterprise, and who has spoken or exhibited. I work... Read More -
Virtual Edge Institute and ROI of Engagement’s Multi-Year Study Reveals Effectiveness of Hybrid Events
Posted on May 25, 2011 | No CommentsSurvey Reveals Different Motivations for Attending Events In Person or Online Pleasanton, CA, May 25, 2011 – The Virtual Edge Institute (VEI) and ROI of Engagement today announced the second report in a multi-year study into the effectiveness of hybrid events. The “Measuring and Maximizing the Impact of a Hybrid Event” included responses from 247 attendees of the Virtual Edge Summit 2011, the premier event on digital solutions. In addition to evaluating Level One (Reaction and Satisfaction) and Level Two (Learning and Understanding) of attendees according to the Phillips ROI Methodology, the survey revealed: why people attend in-person events versus remotely; generational influences regarding virtual technology; and the benefits of virtual over time. Sign up and get an instant email... Read More -
Images – Measuring and Maximizing the Impact of a Hybrid Event
Posted on May 24, 2011 | 2 CommentsAll images and graphs are copyrighted under Creative Commons – Attribution. Please attribute any of the below to Virtual Edge Institute (VEI) and ROI of Engagement. To download an image: Click on the image – a new page will open. Right-mouse click on the image Select “save picture as” Save to your computer This is an image of the five virtual event platforms that streamed the Virtual Edge Summit 2011 live. The platforms include: CGS, INXPO, Social27, Unisfair (an Intercall company), UBM Studios. This graph highlights why people attend the Summit in person. This graph highlights why people attended the Summit virtually. In-person attendees were queried if they would attend virtually if there was not an in-person event. Virtual attendees... Read More -
Turn Your Physical Event into a Hybrid Event, Cisco Style
Posted on May 23, 2011 | 1 CommentIn today’s ever more complex world, it is becoming increasingly difficult to get partners, employees and customers together to exchange knowledge, build networks, and nurture relationships. Usually, we all do this through events whether they are business or public events. But in today’s evolving economy lots of organizations are unsure whether traditional events delivered business impact commensurate with their costs and that attendees will fly from around the globe to attend an event. Modern technology provides attendees more options to participate how and when they choose. For example, leading organizations are adding virtual components to their physical events (known as hybrid events) to enhance their event programs. By leveraging technology organizations are enhancing overall attendee experience and generating revenue. Instead... Read More -
A Perspective: The State of Virtual Events and Social Media
Posted on May 20, 2011 | No CommentsIt seems pretty obvious that virtual events want into social media. Anyone whose business is to find qualified audience is intrigued by the idea of systems that, in principle, let you leverage a connection with one qualified person into connections with all of their (presumably also, in part, qualified) friends; and that encourage and facilitate both active promotion to this population, and on the flip side, accelerate organic word of mouth and mass action. On the Virtual Edge LinkedIn Group, a recent discussion on “Are Social Platforms a Threat to Virtual Platforms” generated over 40 comments. John Jainschigg, CEO of digital event agency World2Worlds, Inc., provided an in-depth perspective on the current state of virtual events and social media, as... Read More -
Unconventional Connection
Posted on May 20, 2011 | No CommentsThis may sound a little like productivity blasphemy but yesterday, I had a great time on Facebook. While I’m not an all-day-long-hardcore user of the site, I appreciate that I can quickly catch up on the lives of my friends and acquaintances. I’ve lived on both coasts, the south and across the midwest. I have precious friendships that have grown from business dealings with people many states apart from where I live. As I cooed over pictures of my friend Ashley’s newest baby in New Orleans, learned that my friends Tom and Gigi are moving into a gorgeous new house in Tennessee, and rejoiced that still another found a new job after a long difficult job search in New York. ... Read More -
Ustream Launches New App for Facebook
Posted on May 18, 2011 | No CommentsLive streaming video service Ustream has just released a Facebook application that offers a simple way to showcase Ustream events from any Facebook Page. This application is customizable, viral and absolutely free for everyone. With this application, page owners can: inform your Facebook fans about future and past broadcasts turn your Facebook audience into Ustream community members allow your fans to talk in real-time through Social Stream or Ustream chat customize your page by changing images, color, schemes and content. make viewers to like your page on Facebook before accessing your live events. enable your viewers to easily share your live event to their Facebook wall or send invitations to friends. Here is a short video on how to install Ustream... Read More -
Unisfair Study: Marketers Embrace Virtual and Hybrid Events
Posted on May 18, 2011 | 2 CommentsEarlier this month, virtual events vendor, Unisfair (an Intercall company), released its second annual survey of marketers. According to the “The Future of Virtual Business Environments” survey, the company queried 550 US-based marketers in event marketing, corporate marketing and product marketing regarding their use of virtual and hybrid events. The company did not include its customer base for this survey to provide an unbiased perspective about the role of virtual within marketing organizations. While the company’s 2010 survey focused on how marketers leveraged different technologies for marketing purposes, such as social media, online advertising, and events (virtual and physical), this year’s survey solely focused on marketers’ use of virtual events and environments for business. Key Findings Included: 60% plan to... Read More -
Sonic Foundry at PCMA
Posted on May 14, 2011 | No CommentsJohn Pollard of SonicFoundry gives 10 minute pitch to association on content capture and monetization around events. share: Digg this post Recommend on Facebook Share on Google+ Share on Linkedin share via Reddit Share with Stumblers Tweet about it Print for later Bookmark in Browser Tell a friend Read More -
Inxpo at PCMA
Posted on May 13, 2011 | No CommentsMike Westcott at PCMA vendor shoot out. share: Digg this post Recommend on Facebook Share on Google+ Share on Linkedin share via Reddit Share with Stumblers Tweet about it Print for later Bookmark in Browser Tell a friend Read More
