Infographic: Business Motivations and Social Behaviors of In-Person and Online Events

By
Cece Salomon-Lee
– July 17, 2011Posted in: Infographics

The Professional Convention Management Association (PCMA), UBM Studios (a UBM company),  and the Virtual Edge Institute (VEI) combined
efforts to survey marketing and event  professionals in order to get a pulse on the work-related uses of events, expositions, virtual engagements and the motivations and behaviors surrounding physical and online event participation. The following infographic provides an overview of the key findings from the “Business Motivations and Social Behaviors for In-Person and Online Events.” The infographic is available under creative commons license, attribution no-derivs 3.0. More resources, such as individual graphs and powerpoint presentation, are available at: http://www.virtualedgeinstitute.com/motivations-and-behaviors-for-in-person-and-online-events/.

 

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About Cece Salomon-Lee

Cece Salomon-Lee has over 15 years experience building and implementing successful communications and marketing strategies for Fortune 500 and technology companies. She has been an active participant in the emergence of the virtual events industry, originally in her roles with technology pioneers ON24 and INXPO and recently as a consultant with the Virtual Edge Institute. Quoted in the media and industry speaker, she is a recognized expert in public relations, customer communications, executive visibility, analyst relations, social media and virtual events.