Archive for January, 2012
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Cardiovascular Research Foundation Takes In-house Approach to Digital Event Strategy
Posted on January 27, 2012 | No Comments“Fresh content – that’s what brings people to the site,” says Johnnie White, Executive Director of Meetings and Educational Services for the Transcatheter Cardiovascular Therapeutics division of the Cardiovascular Research Foundation. “So we’ll continue to invest in the content portal.” And since 2010, that investment has been made almost entirely in-house. TCTMD (www.tctmd.com) now serves more than 60,000 subscribers in cardiovascular medicine. The site hosts documents from presentations at leading medical meetings, webcasts and a robust news section fed daily by an editorial staff that travels the world and scours the Web for relevant information. This keeps traffic high, as subscribers find plenty of information to draw them back. CRF began a paid subscription model three years ago, and currently... Read More -
January 27 – Virtual Edge Weekly
Posted on January 27, 2012 | No CommentsIn this week’s summary of digital meetings, events, learning and community, Freeman and bXb Online supports Virtual Edge Institute’s Digital Event Strategist Certification Program; PCMA’s 2012 Convening Leaders draw record number of attendees; Cvent announce several advancements to its event management solution; Virtual Edge Institute successfully presents Virtual Edge Summit Epic Event; and Microsoft is holding a “Virtual Launch Event” for SQL Server 2012. Freeman and bXb Online Supports Virtual Edge Institute’s Digital Event Strategist Certification Program Freeman and bXb Online are donating $150,000 to help more qualified professionals in getting VEI’s Digital Event Strategist Certification. This announcement was made during the Virtual Edge Summit in San Diego. Scheduled to launch in spring 2012, the Digital Event Strategist Certification program... Read More -
Having It Both Ways-Engaging On site and Remote Audiences
Posted on January 25, 2012 | No CommentsElectronic version of December Convene magazine can be viewed here. This article was first featured in Convene magazine. By launching hybrid events, the American Public Works Association and the American Society for Healthcare Engineering increased both in-person and online attendee engagement. When the organizers of the American Public Works Association’s (APWA) International Public Works Congress & Exposition sought a way to break down barriers between their education program and show floor in Anaheim on Aug. 26–29, the approach that general services contractor The Expo Group (TEG) suggested — a hybrid event — took them by surprise. On the other hand, adding a virtual component to its two annual 2012 meetings — the ASHE Annual Conference & Technical Exhibition, July 15–18... Read More -
Capture, Repurpose and Monetize Your Event Content
Posted on January 23, 2012 | 1 CommentGet the Secrets on January 26 at the VES 2012 Epic Virtual Event – it’s free! Hosting a worldwide virtual event on a shoestring budget is definitely possible, says Lance Simon, vice president of business development at iCohere, Inc. And to prove it, he rolled out the case study for his client, Psychotherapy Networker Magazine, during the Virtual Edge Summit, Jan 9-11, in San Diego, CA. “Capturing, Repurposing and Monetizing Your Virtual Event Content,” is just one of more than 60 presentations given during the 2012 Virtual Edge Summit – and one of dozens to be presented in the VES Virtual Epic Event on Thursday, Jan 26. There are deep-dive presentations, 15-minute snippets, 30-minute conversations, interview sessions and technology demos.... Read More -
Using Virtual to Drive Physical Event Attendance
Posted on January 23, 2012 | No CommentsWe’ll show you how on January 26 at the VES 2012 Epic Virtual Event – it’s free! Content is still king, and “the more eyeballs on the content, the better,” says Staci Clark, senior manager and live global marketing strategist at Cisco, addressing a session at the 2012 Virtual Edge Summit, Jan 9-11, in San Diego, CA. Clark advises planners not to “create barriers” between participants and content—such as charging for content that a company wants to get out, or asking participants to reveal too much information about themselves “Using Virtual to Drive Physical Event Attendance,” is just one of more than 60 presentations given during the 2012 Virtual Edge Summit – and one of dozens to be presented in... Read More -
Freeman and bxbOnline Sign on to Help Train Planners to Produce Hybrid Event Extensions with DES Certification Scholarships
Posted on January 23, 2012 | 2 CommentsTraining face-to-face event planners to produce virtual event extensions just ratcheted up a notch for the Virtual Edge Institute (VEI), as two prominent industry organizations donated a combined $150,000 to fund educational programs and scholarships for those wanting certification as Digital Event Strategists. That was the big announcement at the Virtual Edge Summit recently in San Diego. bxb Online, a marketing agency specializing in hybrid and online event strategies and experiences, announced a donation during the Virtual Edge Summit, Jan 9-11, in San Diego, to sponsor industry professionals in pursuit of advanced credentials in the digital event discipline. Freeman, the world’s leading provider of integrated solutions for face-to-face marketing, also pledged to the same cause, saying more and more of... Read More -
How to Make Money with Virtual and Hybrid Events
Posted on January 23, 2012 | 1 CommentWe tell all on January 26 at the VES 2012 Epic Virtual Event – it’s free! Companies that want to monetize a hybrid event shouldn’t neglect the importance of marketing the virtual side, says Erica St. Angel, vice president of marketing for Sonic Foundry, who spoke at the 2012 Virtual Edge Summit, Jan 9-11, in San Diego. Companies already face the challenge of marketing the physical event—and there’s a whole new level of environmental considerations to market, as well. St. Angel emphasizes that it’s critical to tell people over and over and over about your event…without spamming them. “How to Make Money with Virtual and Hybrid Events,” is just one of more than 60 presentations given during the 2012 Virtual Edge Summit... Read More -
The Hidden Value of Content
Posted on January 23, 2012 | No CommentsLearn to use it on January 26 at the VES 2012 Epic Virtual Event – it’s free! The hidden value of content is brought out through strategies that get it into the hands of people who need it, says Todd Tolbert, senior vice president at Strategic Content Solutions, during a session at the 2012 Virtual Edge Summit, Jan 9-11, in San Diego, CA. “The Hidden Value of Content,” is just one of more than 60 presentations given during the 2012 Virtual Edge Summit – and one of dozens to be presented in the VES Virtual Epic Event on Thursday, Jan 26. There are deep-dive presentations, 15-minute snippets, 30-minute conversations, interview sessions and technology demos. And the entire event is free.... Read More -
January 20 – Virtual Edge Weekly
Posted on January 20, 2012 | No CommentsIn this week’s summary of digital meetings, events, learning and community, ON24 strengthens European and Asia Pac presence; Virtual Edge Institute announces speakers and agenda for Virtual Edge Summit Full Virtual Program; Arkadin integrates Cisco Jabber into its unified communications offering; and bXb Online selects INXPO as technology partner for its new Global Online Network. ON24 Strengthens European and Asia Pac Presence ON24 has appointed Richard Sheppard as London-based managing director. As Managing Director, Sheppard will be responsible for strengthening ON24’s European presence. Sheppard joins ON24 from Coremetrics where he served as vice president and EMEA general manager. Prior to that, Sheppard was CEO of 7Global Ltd., a managed services provider. ON24 CEO Sharat Sharan said: “Global expansion is a... Read More -
The Hybrid Virtual Edge Summit 2012, Completed in San Diego Jan 9-11, Now Available FREE as Live Virtual-only Event January 26
Posted on January 18, 2012 | 1 CommentPleasanton, CA. January 18, 2012 — Virtual Edge Summit 2012, the annual event on digital solutions for events, meetings, learning, community and virtual marketing, announced today it has made final speaker and program selections for the January Epic event, to be held January 26, 2012, online, in the Virtual Edge Institute’s Digital Event Center from 10:00 A.M. ET to 5:00 P.M. ET. The entire virtual event will be free to all attendees. “Corporations, associations, trade show producers and media companies are scrambling to figure out how they can best deploy virtual solutions to grow their business and engage customers, partners and even employees,” says Michael Doyle, Executive Director of Virtual Edge Institute (VEI), producer of the Summit. “Though still affected... Read More
