Training face-to-face event planners to produce virtual event extensions just ratcheted up a notch for the Virtual Edge Institute (VEI), as two prominent industry organizations donated a combined $150,000 to fund educational programs and scholarships for those wanting certification as Digital Event Strategists. That was the big announcement at the Virtual Edge Summit recently in San Diego.
bxb Online, a marketing agency specializing in hybrid and online event strategies and experiences, announced a donation during the Virtual Edge Summit, Jan 9-11, in San Diego, to sponsor industry professionals in pursuit of advanced credentials in the digital event discipline.
Freeman, the world’s leading provider of integrated solutions for face-to-face marketing, also pledged to the same cause, saying more and more of its clients want to offer digital extensions of their face-to-face events.
With the support from Freeman and bxbOnline, VES will be able to accelerate the development of its training and certification program and focus on getting the largest base of meeting professionals trained as quickly as possible.
Scheduled to launch at the end of the first quarter of 2012, the DES Certification is specifically designed to help develop the talent that organizations need to effectively engage audiences using online events.
The DES Certification program will deliver face-to-face and online sessions at various industry events and in online venues. Subjects include: Creating a Digital Engagement Strategy, Mapping Digital Solutions to Existing and New Programs, Developing a Digital Engagement Playbook; Mobile Strategies; Audience Acquisition Strategies; Vendor and Service Provider Selection and Evaluation; Monetization Strategies, Content Development and many other topics. Digital Event Strategist Certification will be awarded to those who successfully complete the training sessions and pass a written exam.