Hybrid Events Gain Momentum

Driven by B2B marketer demand for integrated hybrid events, INXPO, the leading provider of privately-branded virtual events and virtual business environments, and George P. Johnson (GPJ), an event marketing agency, announced a renewal of their strategic partnership. This promising discipline combines a “live” in-person event with a “virtual” online component to augment results in product sales, staff training and learning, press and analyst coverage and other key drivers of business performance. INXPO and GPJ together reached many milestones in the last two years, including recent creation of a hybrid global sales meeting for one of the world’s leading technology companies that reached, engaged, rewarded and inspired more than 21,000 employees. “Our clients increasingly seek out more integrated experiences to combine...

Sonic Foundry stared out providing digital media editing tools and sold that business to Sony in 2003 and they have been focused on webcasting full-time since. “We now have an Event Services Division that uses the technology we created,” said Erica St. Angel, VP Marketing, Sonic Foundry. “So we not only build the hardware and the software but also take that technology out in the field and capture events for our clients.” The Events Services Division grew out of Sonic’s existing client base. The early clients were people who bought Sonic’s technology and installed it behind their firewalls or in their university or were a third party that built their own business model around Sonic’s products. “We found clients asking...

2010 may be the year of the hybrid. Much of the discussion and Q&A at this year’s Virtual Edge Summit centered on the topic of hybrid events and how to use them to the fullest in building a vibrant community. With 2009 the Year of the Recession, and companies looking to cut costs at every turn, many experimented with 100% virtual events, forgoing any physical component in their event strategy. While the positives were clear—cost savings, better reporting metrics, and sustainable content that can be accessed over time—the idea that virtual events will eventually consume the entire physical event industry was rebuked. Speaker after speaker agreed: physical events are not going anywhere. However, they must concede a partnership with their...

Digitell runs a 3D immersive hybrid event for ASPEN T=the American Society for Parenteral and Enteral Nutrition and event held live in Las Vegas and online at the VirtualU. This is a case study video. share: Digg this post Recommend on Facebook Share on Google+ Share on Linkedin share via Reddit Share with Stumblers Tweet about it Print for later Bookmark in Browser Tell a friend

Champion Exposition Services today announced the findings of its survey on the use and adoption of digital tools by the association market. The research study reveals that associations are making significant inroads into integrating a variety of technologies and social media into their event strategies, with 83% of respondents currently using one or more digital tools, and 91% planning on using them in the next 12 months. Respondents disclosed that social networks Facebook (67%), Twitter (54%) and LinkedIn (48%) are the most commonly used new digital tools, and detailed why and how they’re being used. The research indicates that while social media tools are being adopted, associations are still in the exploratory phase and are not yet exploiting these tools...