ON24 Acquires European Virtual Events and 3D Online Environments Company IMASTE

IMASTE, one of Europe’s major players in the virtual event industry, began producing real world job fairs 6 years ago. Although they still produce physical events, the Spanish company saw an opportunity to break into virtual world also. Two and a half years ago, they produced their first virtual job fair, and they show no signs of letting up. They have created their own immersive, browser-based platform with which they can move beyond job fairs to any number of other events. By partnering with other European companies, IMASTE has carved out a strong presence for itself in both the physical world and the virtual. IMASTE first dipped a toe into the virtual pool by creating a presence in Second Life....

An interview with Miguel Arias, Partner-Director at IMASTE – a European provider of virtual events. share: Digg this post Recommend on Facebook Share on Google+ Share on Linkedin share via Reddit Share with Stumblers Tweet about it Print for later Bookmark in Browser Tell a friend

ON24, Inc., webcasting and virtual event solutions provider, announced yesterday the opening of new offices in Paris, France, and Hamburg, Germany. With an established presence in London, the new offices will enable ON24 to more effectively and efficiently meet customer needs in the growing European virtual events market and provide local support for global clients, enhancing the support provided by European partners. In addition, ON24 is further strengthening its European market presence with new multi-language product capabilities. “Global expansion is a key component of our value proposition and growth strategy,” said ON24 CEO Sharan Sharat. He stressed that ON24 is committed to further developing the European virtual events market by offering innovative virtual communication solutions and dedicated local support teams....

Virtual events platform provider ON24’s open, next-generation webcasting application delivers social webcasting capabilities and enhanced interactivity. Customers can create completely custom experiences for their audiences and integrate applications developed by third-party developers, including integration with Twitter, Facebook and LinkedIn. “We have a standard Twitter widget that can be embedded in a virtual event,” said Denise Persson, On24’s chief marketing officer. “You can see the conversation going on by people in the event – or not in the event – and if you want to Twitter, you can log in through that widget and Twitter about the event. Facebook and LinkedIn can work the same way.” ON24 social webcasting features and benefits Powerful social media capabilities Highly customizable Reliable platform Enhanced...

IMASTE is a virtual event platform provider (based in Spain) that does physical events and virtual events and developed their own virtual platform based on their experience with their physical events. Since launching their solution, they have garnered quite a client following in Europe and are looking at the US market as an area of potential additional growth. The Economist’s Global MBA Forum(headquartered in the U.K. but with an event arm based in New York) is a good example of leveraging its European base to potentially reach into the US market.The live fair was open November 15-16 and is now on demand and is worth a look if you have a serious interest in what virtual platforms are doing to...