ON24 will Optimize its Webcasting and Virtual Event Solutions for Upcoming Microsoft Surface Tablets

Microsoft was not planning to hold a Professional Developers Conference (PDC) this year. But company officials changed their minds and announced this week that they will hold PDC10 in Redmond at Microsoft headquarters on October 28 and 29. This isn’t going to be a traditional PDC. It will be focused almost entirely on cloud computing, rather than Windows, for one. Secondly, it will be a combined live and virtual event. It sounds like live attendance is going to be limited to about 1,000 or so people, with the rest of those interested being told to watch the keynotes and sessions via Webcast. Developers and IT pros are still the intended audience for this year’s PDC, as they typically have been...

Virtual events platform provider ON24’s open, next-generation webcasting application delivers social webcasting capabilities and enhanced interactivity. Customers can create completely custom experiences for their audiences and integrate applications developed by third-party developers, including integration with Twitter, Facebook and LinkedIn. “We have a standard Twitter widget that can be embedded in a virtual event,” said Denise Persson, On24’s chief marketing officer. “You can see the conversation going on by people in the event – or not in the event – and if you want to Twitter, you can log in through that widget and Twitter about the event. Facebook and LinkedIn can work the same way.” ON24 social webcasting features and benefits Powerful social media capabilities Highly customizable Reliable platform Enhanced...

ON24 has announced its newest release, an open, next-generation, social web-casting platform. After reviewing its current platform, they decided to retool the interface, to make it less static and allow more opportunity for creativity and interaction. Mark Szelenyi, ON24’s Director of Product Marketing, sees great potential in the platform’s new capabilities which include enhanced interactivity through social media and a more flexible and immersive environment. By putting more control in the hands of the user, Szelenyi believes they can increase the engagement of those potentially distracted users and allow them to configure the event in a way that best suits their needs. In other words: Personalization. In addition, the platform will allow a whole new set of tools to be...

After holding its first virtual event, the account team at Microsoft Germany beamed with enthusiasm, its skepticism erased by the realization that this innovative approach works. When a big customer wanted more information about Windows 7, Office and Developer Tools, the customer’s employees were invited to a virtual event at the Microsoft Theater and booth. The account team didn’t go on the road this time; no, the customers came to the theater and booth. If this statement made by a customer on the public lounge chat is any indication of the event’s success, then Microsoft Germany can keep beaming. “I enjoyed the Microsoft theater for the tips on Office, it is really helpful. It was a good event and very...

Today’s virtual launch event, hosted on Microsoft SharePoint 2010, is happening concurrently in more than 60 countries and in 26 different languages Today Microsoft announced the worldwide availability of Office 2010 and SharePoint Server 2010 for business customers worldwide. Those who want a demonstration of what the new software can do have a unique venue via today’s virtual kickoff. Microsoft is throwing its largest ever simultaneous worldwide launch to help celebrate the availability of the new products. the launch will be accessible live and on-demand through a new virtual launch platform built on SharePoint 2010. Microsoft expects over half a million people worldwide to participate through the launch website, said Carol Matthews, a senior digital marketing manager for Microsoft’s Information...