August 24 – Virtual Edge Weekly

In this week’s summary of digital meetings, events, learning and community, Business trips are becoming unpopular, says ON24 Survey; MPI launches how-to guide for virtual events and meetings; and Onstream Media rolls out the mobile version of its virtual event platform.

 on24 logo Business Trips are Becoming Unpopular, says ON24 Survey

On24 recently released the results of a study that examines attitudes on work, its impact on Americans’ lives, and the virtual alternatives available. The study also takes a look at how Americans think about business travel and how they behave at trade shows and conferences. Specifically, ON24 commissioned Harris Interactive to poll 2,000 American adults.

The results of the study, “Your Time, Your Life, Go Virtual,” reveal that “bad behaviors” and bizarre incidents occur during business travel and explains why business trips are becoming unpopular:

  • Ninety-four percent of respondents believed that “bad behaviors” occur when people travel to attend trade shows and conventions
  • Seventy-one percent of these respondents stated people drink too much alcohol during business trips
  • Sixty-six percent said that people cheat on their spouses during business travel
  • And 54% believed that people spend too much money

“These results illustrate that Americans believe their work-life balance is out of whack. And that fuels their growing dislike for business travel, their resentment and their desire for control of their own lives and how they spend their time” said ON24 Chief Marketing Officer Denise Persson. Read more.. 

 mpi MPI Launches How-To Guide For Virtual Events and Meetings

Meeting Professionals International (MPI) announced the launch of a new guide specifically designed to help meeting professionals to develop strategies for conducting successful virtual meetings and events. The new guide is the result of research supported by the MPI Foundation and Maxvantage. It features case studies from IBM and Ikea, and a study on the strategic value of virtual events.

The chapters are organized to give you the information you need and then shows you how to act upon it. Click here to download the guide.

  Onstream Media Rolls Out the Mobile Version of its Virtual Event Platform

Onstream Media has launched MarketPlace365 Mobile App, the mobile version of its MarketPlace365 virtual event platform. By leveraging Onstream Media’s encoding technology, the new app will offer a virtual environment with streaming video content that will play on Android as well as Apple IOS mobile devices.

“MarketPlace365 is a versatile tool that can be used by event organizers, tradeshow planners and corporations to host webcasts, web conferences, trade shows and permanent marketplaces. Now, organizers can open up participation in their events to audiences on phones and tablets, as well as to those on computers,” said Randy Selman, President and CEO of Onstream Media. Read more..

About Aditya Mishra

Aditya partners with clients to develop online media strategies and increase there visibility. He understands all facets of media relations from press releases, distributions channels, pitching and social media. Aditya develops focused programs specific for each client which include, strategic planning, key message development and positioning, analyst relations, writing, news announcement, creating targeted media list, media relation, review, writing, editing, creating and placing by-lined stories, copy writing, event management and media interview training. Aditya has a Bachelor of Science degree in Speech Communication from Delhi University.