BOBtv is the content distribution platform designed by and for event marketing professionals. Tony Lorenz, Founder of bXb Online announced the launch of BOBtv and was joined onstage by Steven Hacker, President of IAEE, John Graham, CEO of ASA, Sherrif Karamat COO of PCMA and Michael Doyle, Founder of Virtual Edge Institute (VEI).
The development of a global industry network initiated a rare and celebrated collaboration of industry associations. After several months of collecting input from the industry, as well as leaders from ASAE, IAEE, PCMA and VEI– the face, scope, monetization features and user experience were defined and developed for BOBtv. In January 2013, BOBtv will be up and running and in the meantime you can get a preview at www.BOBtv.biz.
bXb Online, a business focused on accelerating the power of face-to-face events through emerging online stories and experiences, unveiled the face of its global online event platform designed with and for the event marketing industry. The concept is simple, aggregation of face-to-face event content on one unified online platform. The execution is complex because all content will be curated by subject matter experts and the platform must integrate with the membership database of associations that supply content. Finally, BOBtv must integrate with all of the various virtual event platforms that currently house content behind their registration pages—that will be no simple feat.
So at the end of the day, BOBtv will be a technology platform with significant complexity on the backend but a simple user interface that is as easy to use and search as youtube; an extraordinary business partnering and licensing compilation and a sophisticated marketing machine to allow easy discovery of the vetted content.
Lorenz describes BOBtv as the place business consumers can turn to for what they need, when they need it. “BOBtv will extend the power of face-to-face events to much wider global audiences in real time and on demand. So while BOBtv will play an increasingly larger role in the exciting story of face-to-face business events, it — or shall we say he — will always be the second-best seat in the house” said Lorenz.
To have your content included, contact Dave Olander at bxb Online dave.olender@bxbonline.com
