Tony Lorenz of bxbOnline talks with Michael Doyle about the New B2B Network

One of the really great features of virtual event technology is the use for extending the reach and engagement around press conferences and product releases. A perfect example will be virtual extension of the in person press conference Tony Lorenz and team are doing at the ASAE annual meeting on August 13th in Dallas. Of course we can’t talk about the news in advance, but we can share that it is focused on “What’s NeXt in Event Marketing.” If you are in Dallas, join bXb Online for the unveiling of its new platform and get a new perspective on business as we know it Monday, August 13, 2012 at 1:00pm-1:30pm CT in the Dallas Convention Center Press Room which is...

Virtual Edge‘s Michael Doyle talks with 6Connex CEO Kevin Carbone about trends in the virtual environments Industry. share: Digg this post Recommend on Facebook Share on Google+ Share on Linkedin share via Reddit Share with Stumblers Tweet about it Print for later Bookmark in Browser Tell a friend

Face-to-face marketing is changing and ex-Freeman executive, Tony Lorenz sees a big opportunity in helping event producers and marketers change the way they do business. No stranger to agency start ups, Lorenz created ProActive in 1993 as a full service event agency and later sold the business to Freeman. “We were a full service event management and production agency focused on the corporate market and we were introduced to the association market through PCMA,” said Lorenz. “I was blown away at the tremendous concentration of connected buyers and sellers that associations represented. We went to work taking what we had developed in the corporate event space to the association market.” With the launch of bXb Online, Tony is hoping to...

Tony Lorenz, founder of bXb Online, will discuss best practices for monetizing hybrid events in a webcast by INXPO. At 12:00 pm on Tuesday, March 27, Lorenz will explain how associations can cover the costs of digital extension of events and generate revenue over time. He will help attendees discover how they can increase the value of both their physical and online platforms by treating their digital extension as an asset and how their membership base can be a revenue source over time. Additionally, Lorenz will talk about integrating physical and online sponsor/exhibitor opportunities. Attendees will also learn how they can use online extension as a way to build membership in association. Tony formally launched bXb Online in September 2011....

  PCMA’s CEO Deborah Sexton Chats with Michael Doyle of the Virtual Edge Institute (VEI) about the Virtual Edge Summit 2011 share: Digg this post Recommend on Facebook Share on Google+ Share on Linkedin share via Reddit Share with Stumblers Tweet about it Print for later Bookmark in Browser Tell a friend