September 7 – Virtual Edge Weekly

In this week’s summary of digital meetings, events, learning and community, Polycom joins forces with IBM to develop cloud-delivered video collaboration technologies; WebAttract launches WebinarReady: a step-by-step guide to hosting successful webinars; Sonic Foundry to host a webinar on hybrid meetings; and Citrix unveils Podio for iPad.

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Polycom Joins Forces with IBM to Develop Cloud-delivered Video Collaboration Technologies

Unified communication solutions provider Polycom has teamed up with the research division of IBM Corporation to explore and develop innovative cloud-delivered video collaboration technologies that leverages its RealPresence platformand real-time video capabilities. This teamwork will ensure the optimal performance of RealPresence video solutions to enhance security and reliability, as businesses around the world are increasingly demanding cloud-based video conferencing services.

Polycom and IBM also have plans to promote interoperability between standard and non-standard video environments, including social video applications, to help businesses conduct face-to-face video meetings irrespective of network, platforms, devices, or protocols. Working with IBM, Polycom will put special emphasis on developing video-enabled mobile social collaboration solutions.

“At its heart, this collaboration with IBM is about laying the foundation for more RealPresence innovation in the cloud. Working with IBM, we’re taking a world-class solution and co-developing technologies to help customers – who are increasingly looking to the cloud for video collaboration applications – better communicate, collaborate, and be more productive,” said Sudhakar Ramakrishna, President of Products and Services, Polycom. Read more..

 webattract WebAttract Launches WebinarReady: A Step-by-Step Guide to Hosting Successful Webinars

Webinar demand creation company WebAttractlaunched WebinarReady, a free e-book for marketing professionals who want to leverage webinars for lead generation or content marketing. WebinarReady outlines proven methodologies for delivering successful webinars. Funded in part by Citrix, the book illustrates what needs to be done throughout the lifecycle of a webinar to achieve the desired results. The chapters are organized to give you the information you need and then shows you how to act upon it.

Click here to download the e-book.

 sonic foundry Sonic Foundry to Host a Webinar on Hybrid Meetings

Samuel J. Smith, event technology consultant, will share his insights on the results of MPI’s first hybrid events research in a webinar. On Wednesday, September 18, Smith will discuss how companies are leveraging hybrid events to increase sales, improve performance and boost attendance. Additionally, he will share best practices for conducting an effective hybrid event. Erica St. Angel, VP of Marketing for Sonic Foundry, will act as a moderator.

Click here to register.

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Citrix Unveils Podio for iPad

In an effort to empower the mobile workforce, Citrix launched Podiofor iPad. The new app is specifically designed for the iOS-based tablet and delivers the power of the collaborative work platform. It is intended to enhance typical business practices like CRM, recruiting and project management. The app is available for download at itunes app store.

“Bringing Podio’s all-in-one work platform to the iPad makes it easier and faster to collaborate while on the go with the convenience of a lightweight mobile tablet, but without sacrificing Podio’s functionality or sophistication,” Tommy Ahlers, VP of Social Collaboration, Citrix. Read more..

About Aditya Mishra

Aditya partners with clients to develop online media strategies and increase there visibility. He understands all facets of media relations from press releases, distributions channels, pitching and social media. Aditya develops focused programs specific for each client which include, strategic planning, key message development and positioning, analyst relations, writing, news announcement, creating targeted media list, media relation, review, writing, editing, creating and placing by-lined stories, copy writing, event management and media interview training. Aditya has a Bachelor of Science degree in Speech Communication from Delhi University.