ON24 Rolls Out New Social Networking Widgets

Today, ON24 announced the introduction of a new widget architecture for the company’s webcasting and virtual event platform. The “One Widget, Any Platform” concept allows any widget to be available on any of the company’s Flash solutions. According to Tom Masotto, ON24′s Vice President of Product Management, third-party developers can “create and add their own Flash applications to the ON24 platform.” This app development strategy aligns with how social media platforms, such as Facebook and Twitter, have quickly added features and applications via a  robust app development community. Whether they use one of the existing widgets or create their own, ON24 customers have more flexibility to engage and interact with audiences via the company’s Widget Architecture. Interactive and Engaging Experience Based on...

ON24 announced the findings of its recent survey, an in-depth study of webcast attendees participating in the company’s second quarter social webcasting beta program. The study conducted to confirm the belief – that attendees prefer a webcast that offers many widget based choices for a more customized experience, revealed dramatic preference for webcasts with increased interactivity and social networking. Key Findings / Highlights Approximately 77 percent of the attendees surveyed, representing a wide variety of industries, indicate that a webcast with social networking outdo other webcasts. Social networking within a webcast are somewhat to very important in webcasting was cited by 80 percent of survey respondents. Survey findings showed a decided preference for interactive elements in a webcast for the...

ON24 has announced its newest release, an open, next-generation, social web-casting platform. After reviewing its current platform, they decided to retool the interface, to make it less static and allow more opportunity for creativity and interaction. Mark Szelenyi, ON24’s Director of Product Marketing, sees great potential in the platform’s new capabilities which include enhanced interactivity through social media and a more flexible and immersive environment. By putting more control in the hands of the user, Szelenyi believes they can increase the engagement of those potentially distracted users and allow them to configure the event in a way that best suits their needs. In other words: Personalization. In addition, the platform will allow a whole new set of tools to be...

Virtual events platform provider ON24’s open, next-generation webcasting application delivers social webcasting capabilities and enhanced interactivity. Customers can create completely custom experiences for their audiences and integrate applications developed by third-party developers, including integration with Twitter, Facebook and LinkedIn. “We have a standard Twitter widget that can be embedded in a virtual event,” said Denise Persson, On24’s chief marketing officer. “You can see the conversation going on by people in the event – or not in the event – and if you want to Twitter, you can log in through that widget and Twitter about the event. Facebook and LinkedIn can work the same way.” ON24 social webcasting features and benefits Powerful social media capabilities Highly customizable Reliable platform Enhanced...

ON24, Inc. announced today that the it has collaborated with Women’s Leadership Exchange (WLE), a social entrepreneurship organization founded by and for successful businesswomen, to present “A New Way of Doing Business,” the first virtual conference for women in business. Scheduled for May 26, 2010, the summit will feature a streaming video keynote delivered by Arianna Huffington, co-founder and editor-in-chief of The Huffington Post. “The WLE virtual summit will enable us to bring women from all around the world together for a day of knowledge, tools, resources and connections,” explained Leslie Grossman, WLE co-founder. “To our knowledge, it is the first virtual event of its kind in our industry. The convenience of a virtual conference is especially important to women...