Audience Acquisition Strategies That Drive Attendance

A look at various strategies and tactics used to boost attendance at virtual trade shows, and drive more attendees to physical events, as well. Get an inside look at what spurs the greatest number of people to action. Is it email? Social networking? Traditional print media and direct mail? And once they’re registered, how do you make sure they show up?!

(Ideal for association, corporate, trade show and media event producers)

Speakers:

Anthony Miller is Strategic Product Director for Active Network Events.Staci Clark is marketing strategy manager for Cisco Live

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About the Author

The Virtual Edge Institute (VEI) is an international organization dedicated to advancing the development and adoption of virtual event and meeting technology and best practices for collaboration and marketing.