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About Author: Michael Doyle

Description
Michael is the founder of the Virtual Edge Institute, an industry organization dedicated to advancing the development and adoption of virtual event and meeting technology and best practices for collaboration, marketing and learning. He is a 20-year veteran of trade shows, magazines and online publishing with extensive marketing, content and business development experience.

Posts by Michael Doyle

  • Streaming events is becoming mainstream as more large, high-profile events take place – such as the Royal Wedding, which had over 400 million streaming viewers. For many, the type of streaming service is still a question, however. We’re frequently asked if low-cost or free video streaming services such as Ustream can work for events. Let’s look at the Ustream model. Ustream, and a number of competitive services from YouTube Live, Livestream, Vimeo, Justin tv, etc., have solutions ranging from free (ad supported) streaming to high-def, high-profile, massive broadcasts that require custom work and constant monitoring. Free solutions get you an unlimited number of concurrent and on-demand viewers, and they don’t limit the bandwidth at which you stream. In fact, you...

    Live Video Streaming of Events Continues to Deliver Benefits to Event Producers as Service Gets Better and Pricing Models Offer Something for Everyone

    Posted on May 13, 2013 | No Comments
    Streaming events is becoming mainstream as more large, high-profile events take place – such as the Royal Wedding, which had over 400 million streaming viewers. For many, the type of streaming service is still a question, however. We’re frequently asked if low-cost or free video streaming services such as Ustream can work for events. Let’s look at the Ustream model. Ustream, and a number of competitive services from YouTube Live, Livestream, Vimeo, Justin tv, etc., have solutions ranging from free (ad supported) streaming to high-def, high-profile, massive broadcasts that require custom work and constant monitoring. Free solutions get you an unlimited number of concurrent and on-demand viewers, and they don’t limit the bandwidth at which you stream. In fact, you... Read More
  • With different functional areas now generating lots of content -- often opportunistic in nature and often having a finite shelf-life -- it must be managed. Some say that content creation is exploding. You marry this with video in all its shapes and forms; video as content, video as a way of collaborating, video and its demands on the network, and you start getting the IT organization’s attention.

    What Happened After the Acquisition of Unisfair and Stream57—What’s Next for InterCall

    Posted on May 8, 2013 | No Comments
    With different functional areas now generating lots of content -- often opportunistic in nature and often having a finite shelf-life -- it must be managed. Some say that content creation is exploding. You marry this with video in all its shapes and forms; video as content, video as a way of collaborating, video and its demands on the network, and you start getting the IT organization’s attention. Read More
  • (published originally on Engage365.org) Practice Greenhealth, an association in the healthcare sector working to educate the industry on environmentally friendly and sustainable practices, is delivering its message to new audiences – and increasing its sponsorship revenue dramatically, as a result. Predicted by the Virtual Edge Institute to be a coming trend in digital events, Practice Greenhealth is syndicating its live-streamed event content to partners and allied entities. “By allowing sponsors to embed the live stream from our annual conference into their own websites, we’re able to take our messages further than we could on our own, and the sponsors are able to engage with their customers and prospects using content rather than marketing or advertising,” explains Laura Wenger, Executive Director...

    Practice Greenhealth Syndicates Live-streamed Content and Drives Sponsor Revenue

    Posted on April 18, 2013 | No Comments
    (published originally on Engage365.org) Practice Greenhealth, an association in the healthcare sector working to educate the industry on environmentally friendly and sustainable practices, is delivering its message to new audiences – and increasing its sponsorship revenue dramatically, as a result. Predicted by the Virtual Edge Institute to be a coming trend in digital events, Practice Greenhealth is syndicating its live-streamed event content to partners and allied entities. “By allowing sponsors to embed the live stream from our annual conference into their own websites, we’re able to take our messages further than we could on our own, and the sponsors are able to engage with their customers and prospects using content rather than marketing or advertising,” explains Laura Wenger, Executive Director... Read More
  • Attendance marketing has always been a never-ending game, but some online event marketers, while admitting email is still the best method to drive registrations, are finding it’s taking four times more contacts to generate the same registrations as just a few years ago. (My guess is this is true for physical events, as well.) ReadyTalk is an audio and web conferencing company that see a lot of online events across their client base, and we talked to Simone Nabers, Demand Generation Manager, to get her thoughts on what marketers can do to improve registration and attendance rates. Registration-to-attendance conversions still hover around 40-50 percent, and we all know it’s far too easy to register for an online event and then...

    Event Email Marketing Still Reigns, But its Taking Four Times More to Produce Same Results

    Posted on April 8, 2013 | No Comments
    Attendance marketing has always been a never-ending game, but some online event marketers, while admitting email is still the best method to drive registrations, are finding it’s taking four times more contacts to generate the same registrations as just a few years ago. (My guess is this is true for physical events, as well.) ReadyTalk is an audio and web conferencing company that see a lot of online events across their client base, and we talked to Simone Nabers, Demand Generation Manager, to get her thoughts on what marketers can do to improve registration and attendance rates. Registration-to-attendance conversions still hover around 40-50 percent, and we all know it’s far too easy to register for an online event and then... Read More
  • In 2012, Cisco Live Australia captured 35 sessions with video, audio and slides. In 2013, they stepped up the program and captured 160 sessions – 100 percent of the content being delivered at the physical event. Cisco Live Mexico and London also captured 100 percent. “That was always our stretch goal, even many years ago,” says Dan Gerson, Cisco Live 365 Content Manager. “We always wanted to capture all this great content. It was just always cost- prohibitive in the past.” Using Cisco technology, the team built a remote video capture system that allowed just two people to monitor, make adjustments and capture 18 rooms simultaneously. In the past, this same solution would have required at least one person per...

    Remote Solution Allows Cisco to Capture 100 Percent of Live Event at Fraction of Usual Cost

    Posted on April 5, 2013 | 2 Comments
    In 2012, Cisco Live Australia captured 35 sessions with video, audio and slides. In 2013, they stepped up the program and captured 160 sessions – 100 percent of the content being delivered at the physical event. Cisco Live Mexico and London also captured 100 percent. “That was always our stretch goal, even many years ago,” says Dan Gerson, Cisco Live 365 Content Manager. “We always wanted to capture all this great content. It was just always cost- prohibitive in the past.” Using Cisco technology, the team built a remote video capture system that allowed just two people to monitor, make adjustments and capture 18 rooms simultaneously. In the past, this same solution would have required at least one person per... Read More
  • At the last PCMA Convening Leaders conference, I was on a panel, led by Michelle Bruno, discussing digital disruption. I said that digital technologies are going to have a huge impact on face-to-face events.  Hugely positive, in fact, because these technologies will enable more networking than has previously been possible. And we all know “networking” ranks as high as “education” as a reason people attend events. Today the challenge isn’t just in knowing who’s at an event, but also in knowing where they are in proximity to you. You could be at a reception with 2,000 other people and not know if anyone you know is in the room. Imagine if you could know whether people from your LinkedIn network,...

    Location Aware Event Apps Help You Find Your Customers, Prospects, Colleagues and Friends

    Posted on April 2, 2013 | No Comments
    At the last PCMA Convening Leaders conference, I was on a panel, led by Michelle Bruno, discussing digital disruption. I said that digital technologies are going to have a huge impact on face-to-face events.  Hugely positive, in fact, because these technologies will enable more networking than has previously been possible. And we all know “networking” ranks as high as “education” as a reason people attend events. Today the challenge isn’t just in knowing who’s at an event, but also in knowing where they are in proximity to you. You could be at a reception with 2,000 other people and not know if anyone you know is in the room. Imagine if you could know whether people from your LinkedIn network,... Read More
  • This is an example of a syndicated event whereby Digitell is taking the live event’s hybrid extension and allowing the event producer to embed the event in other websites. Syndication is a technique for expanding the audience and monetizing the event (offering your event to sponsors and exhibitors to embed on their own sites and drive traffic–content marketing). In the 21st Century, associations can’t afford to regard sophistication in technology as a burden or simply as a strategic obligation. In this new universe associations must continually explore the available tools and knowledge in order to understand not only what they offer, but also how they may impact the organization. Only once that understanding is reached can you then extend the...

    DigitalNow Opens April 4-6 Watch Here Live!

    Posted on March 10, 2013 | 1 Comment
    This is an example of a syndicated event whereby Digitell is taking the live event’s hybrid extension and allowing the event producer to embed the event in other websites. Syndication is a technique for expanding the audience and monetizing the event (offering your event to sponsors and exhibitors to embed on their own sites and drive traffic–content marketing). In the 21st Century, associations can’t afford to regard sophistication in technology as a burden or simply as a strategic obligation. In this new universe associations must continually explore the available tools and knowledge in order to understand not only what they offer, but also how they may impact the organization. Only once that understanding is reached can you then extend the... Read More
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