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Hybrids Archive

  • Streaming events is becoming mainstream as more large, high-profile events take place – such as the Royal Wedding, which had over 400 million streaming viewers. For many, the type of streaming service is still a question, however. We’re frequently asked if low-cost or free video streaming services such as Ustream can work for events. Let’s look at the Ustream model. Ustream, and a number of competitive services from YouTube Live, Livestream, Vimeo, Justin tv, etc., have solutions ranging from free (ad supported) streaming to high-def, high-profile, massive broadcasts that require custom work and constant monitoring. Free solutions get you an unlimited number of concurrent and on-demand viewers, and they don’t limit the bandwidth at which you stream. In fact, you...

    Live Video Streaming of Events Continues to Deliver Benefits to Event Producers as Service Gets Better and Pricing Models Offer Something for Everyone

    Posted on May 13, 2013 | No Comments
    Streaming events is becoming mainstream as more large, high-profile events take place – such as the Royal Wedding, which had over 400 million streaming viewers. For many, the type of streaming service is still a question, however. We’re frequently asked if low-cost or free video streaming services such as Ustream can work for events. Let’s look at the Ustream model. Ustream, and a number of competitive services from YouTube Live, Livestream, Vimeo, Justin tv, etc., have solutions ranging from free (ad supported) streaming to high-def, high-profile, massive broadcasts that require custom work and constant monitoring. Free solutions get you an unlimited number of concurrent and on-demand viewers, and they don’t limit the bandwidth at which you stream. In fact, you... Read More
  • (published originally on Engage365.org) Practice Greenhealth, an association in the healthcare sector working to educate the industry on environmentally friendly and sustainable practices, is delivering its message to new audiences – and increasing its sponsorship revenue dramatically, as a result. Predicted by the Virtual Edge Institute to be a coming trend in digital events, Practice Greenhealth is syndicating its live-streamed event content to partners and allied entities. “By allowing sponsors to embed the live stream from our annual conference into their own websites, we’re able to take our messages further than we could on our own, and the sponsors are able to engage with their customers and prospects using content rather than marketing or advertising,” explains Laura Wenger, Executive Director...

    Practice Greenhealth Syndicates Live-streamed Content and Drives Sponsor Revenue

    Posted on April 18, 2013 | No Comments
    (published originally on Engage365.org) Practice Greenhealth, an association in the healthcare sector working to educate the industry on environmentally friendly and sustainable practices, is delivering its message to new audiences – and increasing its sponsorship revenue dramatically, as a result. Predicted by the Virtual Edge Institute to be a coming trend in digital events, Practice Greenhealth is syndicating its live-streamed event content to partners and allied entities. “By allowing sponsors to embed the live stream from our annual conference into their own websites, we’re able to take our messages further than we could on our own, and the sponsors are able to engage with their customers and prospects using content rather than marketing or advertising,” explains Laura Wenger, Executive Director... Read More
  • In 2012, Cisco Live Australia captured 35 sessions with video, audio and slides. In 2013, they stepped up the program and captured 160 sessions – 100 percent of the content being delivered at the physical event. Cisco Live Mexico and London also captured 100 percent. “That was always our stretch goal, even many years ago,” says Dan Gerson, Cisco Live 365 Content Manager. “We always wanted to capture all this great content. It was just always cost- prohibitive in the past.” Using Cisco technology, the team built a remote video capture system that allowed just two people to monitor, make adjustments and capture 18 rooms simultaneously. In the past, this same solution would have required at least one person per...

    Remote Solution Allows Cisco to Capture 100 Percent of Live Event at Fraction of Usual Cost

    Posted on April 5, 2013 | 2 Comments
    In 2012, Cisco Live Australia captured 35 sessions with video, audio and slides. In 2013, they stepped up the program and captured 160 sessions – 100 percent of the content being delivered at the physical event. Cisco Live Mexico and London also captured 100 percent. “That was always our stretch goal, even many years ago,” says Dan Gerson, Cisco Live 365 Content Manager. “We always wanted to capture all this great content. It was just always cost- prohibitive in the past.” Using Cisco technology, the team built a remote video capture system that allowed just two people to monitor, make adjustments and capture 18 rooms simultaneously. In the past, this same solution would have required at least one person per... Read More
  • The execution of a new service by Digitell, called SYNDICAST (a syndication of the Live Stream to multiple web sites) for the recent digitalNow Conferenceincreased the virtual audience from 26 to 185, a 7-Fold increase. The digitalNow Conference, which was held in Orlando FL last week, was syndicated to three web sites, The Virtual Edge Institute, Engage365, and The Expo Group.   Each organization marketed the conference to their community, resulting in a significant increase in attendance.  Each attendee could register from the SYNDICAST Partner and come back to that site to view the live stream, creating repeat traffic, brand awareness and relationship building opportunities. “The quality of the broadcast, ease of working with the Digitell team, and the end results...

    Event Syndication Works for DigitalNow Delivering 7-fold Increase in Registration

    Posted on April 2, 2013 | No Comments
    The execution of a new service by Digitell, called SYNDICAST (a syndication of the Live Stream to multiple web sites) for the recent digitalNow Conferenceincreased the virtual audience from 26 to 185, a 7-Fold increase. The digitalNow Conference, which was held in Orlando FL last week, was syndicated to three web sites, The Virtual Edge Institute, Engage365, and The Expo Group.   Each organization marketed the conference to their community, resulting in a significant increase in attendance.  Each attendee could register from the SYNDICAST Partner and come back to that site to view the live stream, creating repeat traffic, brand awareness and relationship building opportunities. “The quality of the broadcast, ease of working with the Digitell team, and the end results... Read More
  • PCMA had long realized that they can expand their reach as well as dramatically increase the impact of meetings by adding a hybrid element to physical meetings. It recognized that being able to attract new members and network with them via the web channel would be critical to drive international growth and reinforce its brand. Furthermore, they knew that meeting professionals from around the world might not be able to travel for an event. According to Deborah Sexton, president and CEO, PCMA, “Attendees across all industries are dealing with increased travel costs and increased responsibilities at work. Our hybrid meeting gives us the opportunity to engage with members who are unable to attend and create connections with non-members who want...

    Benefits from Hybrid Events: PCMA’s Experience at Convening Leaders 2013

    Posted on February 13, 2013 | 1 Comment
    PCMA had long realized that they can expand their reach as well as dramatically increase the impact of meetings by adding a hybrid element to physical meetings. It recognized that being able to attract new members and network with them via the web channel would be critical to drive international growth and reinforce its brand. Furthermore, they knew that meeting professionals from around the world might not be able to travel for an event. According to Deborah Sexton, president and CEO, PCMA, “Attendees across all industries are dealing with increased travel costs and increased responsibilities at work. Our hybrid meeting gives us the opportunity to engage with members who are unable to attend and create connections with non-members who want... Read More
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