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Research Archive

  • ON24 has releases a comprehensive report that provides online event producers with invaluable performance data and recommendations for improving online event ROI. Webinars have become a top tool for marketing, training and corporate communications applications. As the global leader in webcasting solutions, ON24 supports more than 23,000 webinars and webcasts per year, making the company uniquely qualified to establish performance benchmarks for the industry. ON24 has surveyed a sample of 2,300+ webinars, from companies of all sizes, for the 2013 edition of the Webinar Benchmarks Report. “The objective of the report is to help clients and prospects evaluate and optimize the performance of their webcast programs,” explained ON24 CMO Denise Persson. “The benchmark report is one of the most valuable...

    Online Event Producers Gain Tremendous Insight with ON24 Benchmark Report

    Posted on February 26, 2013 | No Comments
    ON24 has releases a comprehensive report that provides online event producers with invaluable performance data and recommendations for improving online event ROI. Webinars have become a top tool for marketing, training and corporate communications applications. As the global leader in webcasting solutions, ON24 supports more than 23,000 webinars and webcasts per year, making the company uniquely qualified to establish performance benchmarks for the industry. ON24 has surveyed a sample of 2,300+ webinars, from companies of all sizes, for the 2013 edition of the Webinar Benchmarks Report. “The objective of the report is to help clients and prospects evaluate and optimize the performance of their webcast programs,” explained ON24 CMO Denise Persson. “The benchmark report is one of the most valuable... Read More
  • PCMA had long realized that they can expand their reach as well as dramatically increase the impact of meetings by adding a hybrid element to physical meetings. It recognized that being able to attract new members and network with them via the web channel would be critical to drive international growth and reinforce its brand. Furthermore, they knew that meeting professionals from around the world might not be able to travel for an event. According to Deborah Sexton, president and CEO, PCMA, “Attendees across all industries are dealing with increased travel costs and increased responsibilities at work. Our hybrid meeting gives us the opportunity to engage with members who are unable to attend and create connections with non-members who want...

    Benefits from Hybrid Events: PCMA’s Experience at Convening Leaders 2013

    Posted on February 13, 2013 | 1 Comment
    PCMA had long realized that they can expand their reach as well as dramatically increase the impact of meetings by adding a hybrid element to physical meetings. It recognized that being able to attract new members and network with them via the web channel would be critical to drive international growth and reinforce its brand. Furthermore, they knew that meeting professionals from around the world might not be able to travel for an event. According to Deborah Sexton, president and CEO, PCMA, “Attendees across all industries are dealing with increased travel costs and increased responsibilities at work. Our hybrid meeting gives us the opportunity to engage with members who are unable to attend and create connections with non-members who want... Read More
  • TechNavio, an independent market research company, conducted research study on the global virtual events market. The aim of the study was to assess the market opportunity and to spotlight the opportunities and challenges the industry faces. TechNavio conducted interviews with industry experts and prepared Global Virtual Events Market 2012-2016 report based on an in-depth market analysis. The report revealed that virtual events is a fast-growing emerging market and forecasted that the market will grow at a compound annual growth rate of 53.10 percent from 2012 to 2013. It concludes that the market for virtual events market is poised for a new phase of growth as virtual events enables organizations to extend their reach, cut down costs as well as boosts...

    Virtual Events Market Insight

    Posted on January 22, 2013 | 1 Comment
    TechNavio, an independent market research company, conducted research study on the global virtual events market. The aim of the study was to assess the market opportunity and to spotlight the opportunities and challenges the industry faces. TechNavio conducted interviews with industry experts and prepared Global Virtual Events Market 2012-2016 report based on an in-depth market analysis. The report revealed that virtual events is a fast-growing emerging market and forecasted that the market will grow at a compound annual growth rate of 53.10 percent from 2012 to 2013. It concludes that the market for virtual events market is poised for a new phase of growth as virtual events enables organizations to extend their reach, cut down costs as well as boosts... Read More
  • Hybrid meetings help meeting professionals in exceeding their goals. Sonic Foundry and Meeting Professionals International (MPI) Foundation conducted research to establish how hybrid meetings are helping meeting planners to expand the reach of their events and drive business results. The research team conducted nearly 40 interviews and a quantitative survey which was completed by 1800 participants. These participants included meeting professionals, event delegates, technology vendors and consultants. The research indicated that hybrid meetings are helping meeting organizers around the world in achieving their goals such as increasing sales, improving performance and boosting attendance. Key findings An overwhelming majority of respondents see the growing importance of hybrid meetings, and are planning to adopt this trend in near future. Ninety-three percent said...

    The Hybrid Events Landscape: Survey Results from Over 1800 Meeting Professionals

    Posted on September 19, 2012 | No Comments
    Hybrid meetings help meeting professionals in exceeding their goals. Sonic Foundry and Meeting Professionals International (MPI) Foundation conducted research to establish how hybrid meetings are helping meeting planners to expand the reach of their events and drive business results. The research team conducted nearly 40 interviews and a quantitative survey which was completed by 1800 participants. These participants included meeting professionals, event delegates, technology vendors and consultants. The research indicated that hybrid meetings are helping meeting organizers around the world in achieving their goals such as increasing sales, improving performance and boosting attendance. Key findings An overwhelming majority of respondents see the growing importance of hybrid meetings, and are planning to adopt this trend in near future. Ninety-three percent said... Read More
  • Founder Michael Doyle sees 2012 trend of ‘more, more, more,’ though not necessarily more of the same Pleasanton, CA, January 4, 2012 – The New Year brings new possibilities for virtual meeting technologies and virtual meeting organizers reports Michael Doyle, founder of Virtual Edge Institute (VEI). As the organization prepares to bring together leaders from the digital meeting industry at the 2012 Virtual Edge Summit in San Diego, CA from January 9-12, Doyle released his top seven predictions for the virtual meetings industry for 2012. 1. More movement toward a simpler “less is more” approach The trend toward a more simplified, web page-based graphical interface for online events and meetings will continue in 2012. Platform vendors are moving in the...

    Virtual Edge Institute Releases Its Top 7 Predictions for Virtual Meeting Technology for The New Year

    Posted on January 4, 2012 | 3 Comments
    Founder Michael Doyle sees 2012 trend of ‘more, more, more,’ though not necessarily more of the same Pleasanton, CA, January 4, 2012 – The New Year brings new possibilities for virtual meeting technologies and virtual meeting organizers reports Michael Doyle, founder of Virtual Edge Institute (VEI). As the organization prepares to bring together leaders from the digital meeting industry at the 2012 Virtual Edge Summit in San Diego, CA from January 9-12, Doyle released his top seven predictions for the virtual meetings industry for 2012. 1. More movement toward a simpler “less is more” approach The trend toward a more simplified, web page-based graphical interface for online events and meetings will continue in 2012. Platform vendors are moving in the... Read More
  • From Conference & Incentive Travel More than a third (34%) of medical associations believe virtual meetings will take over congresses, according to new research presented at the International Congress and Convention Association (ICCA) World congress in Leipzig today. Exactly half of respondents have a strategy for expanding a live event into a virtual event… share: Digg this post Recommend on Facebook Share on Google+ Share on Linkedin share via Reddit Share with Stumblers Tweet about it Print for later Bookmark in Browser Tell a friend

    Medical Associations Moving to Virtual

    Posted on October 28, 2011 | 1 Comment
    From Conference & Incentive Travel More than a third (34%) of medical associations believe virtual meetings will take over congresses, according to new research presented at the International Congress and Convention Association (ICCA) World congress in Leipzig today. Exactly half of respondents have a strategy for expanding a live event into a virtual event… share: Digg this post Recommend on Facebook Share on Google+ Share on Linkedin share via Reddit Share with Stumblers Tweet about it Print for later Bookmark in Browser Tell a friend Read More
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