Think your contentâ€™s old as soon as your eventâ€™s over? Actually, youâ€™re just getting startedâ€¦
Learn to capture and reuse the live event content you've worked so hard to create during this FREE livecast, presented by the Virtual Edge Institute.
Whether youâ€™re part of an association or corporation, youâ€™ve got lots of content â€“ and there are lots of ways to package and reuse it. You can sell sponsorships and access to educational content thatâ€™s already been presented at a meeting or event. You can market content around a particular solution or product to a target audience to generate leads. You can educate current customers with tutorial content to create new opportunities. And you can use your content to help build robust year-round communities. In this FREE livecast, weâ€™ll show you:
- Strategies for packaging content
- How to market that content
- What it costs to capture the content
- AV and meeting site issues to be aware of
- And how to monetize the content if thatâ€™s your goal
Association and corporate event producers and marketers, meeting planners, trade show organizers, publishers and other business executives seeking to harness the content they already have to expand their reach, increase their relevance, drive revenue or
Joining us live will be two industry executives making serious use of their captured content. Theyâ€™ll tell you what works â€“ and what doesnâ€™t â€“ so you can leave this session with actionable ideas you can use immediately.
Celess will discuss how her association captures and monetizes its annual meeting content â€“ all stored in an online library. Sheâ€™ll show us how she selects and packages sessions to market them to specific groups, and how she regularly draws traffic to the library via free monthly CEU courses. Celess will share the tips and ideas that have taken this associationâ€™s captured content revenues from $700 per year to more than $35,000.
Sourabh Kothari will discuss how Cisco is capturing, delivering and repurposing content from events around the world to transform event audiences into year-round virtual communities. Content management has been at the forefront of Ciscoâ€™s ability to extend its brand to prospects, customers, partners, and key industry players globally.