Welcome to the Media Resource page for the “Business Motivations and Social Behaviors for In-Person and Online Events Report” sponsored by the Professional Convention Management Associations, UBM Studios (a UBM company) and Virtual Edge Institute (VEI). This page includes resources, such as quotes, bios, and images (infographic, head shots and graphs), for your reference. Click on any of the links below to be taken to that specific section of the page.
- About the Business Motivations and Social Behaviors for In-Person and Online Events Report
- Spokespeople Quotes
- Infographic: Key Stats Regarding the “Business Motivations and Social Behaviors for In-Person and Online Events Report”
- Corporate Logos for the Professional Convention Management Association (PCMA), UBM Studios (a UBM company), and the Virtual Edge Institute (VEI)
- Suggested Tweets
- Individual Images of Report Graphs
- Overview of the Report: PowerPoint Presentation
About the Business Motivations and Social Behaviors for In-Person and Online Events Report
WHO: The Professional Convention Management Association (PCMA), UBM Studios (a UBM company), and the Virtual Edge Institute (VEI) combined efforts to survey marketing professionals in order to get a pulse on the work-related uses of events, expositions, virtual engagements and the motivations and behaviors surrounding physical and online event participation.
WHY: Until now, most research has centered on if organizations plan to implement or increase their use of virtual engagements or comparing virtual to their physical counterpart. Through this report, the goal was to approach this conversation differently. Instead of a “virtual versus face-to-face approach,” the survey sought to understand how these technologies can be best used within the framework of a work environment. Essentially answering questions regarding the business motivations behind in-person and online events – why do people attend these events, what business goals are being achieved, and how are they engaging within these environments.
HOW: The online survey was conducted amongst 479 North American respondents during May of this year, with two iPads as an incentive. Before commencing the survey, respondents reviewed the definition of a virtual engagement in written form and had the option of viewing a short video demonstrating several examples of virtual environments. The definition:
Digital event, meeting and learning technologies include: webcasting (streaming media), virtual environments (2D and 3D) such as virtual events, virtual trade shows, conferences, campuses, learning environments and perpetual (365 days per year) business environments.
WHEN: You can share your story and promote these resources anytime. The official press release will be distributed on Monday, July 18, 2011 at 9 am ET.
MEDIA CONTACTS: For any questions regarding the “Business Motivations and Social Behaviors for In-Person and Online Events Report”, please contact:
- For PCMA, contact Mary Reynolds Kane at 312-423-7243 or firstname.lastname@example.org.
- For UBM Studios, contact Michele McPhail at 773-687-4321 or email@example.com.
- For Virtual Edge Institute, contact Cece Salomon-Lee at 415-608-0302 or firstname.lastname@example.org.
To request a copy of the full report, please email Cece Salomon-Lee at email@example.com
Michael Doyle, Executive Director, Virtual Edge Institute (VEI)
“Too often the argument centers on how face-to-face or virtual best delivers on an event experience for delegates. This survey demonstrates that there are significant similarities, as well as fundamental differences in the experience and the results regardless of format. This report will help the events and meeting industry to look at the combined effect of wrapping a digital event strategy around physical events and meetings; thereby increasing the overall value beyond the sum of the parts.”
Michael is the founder and executive director of the Virtual Edge Institute (http://www.virtualedgeinstitute.com/) an industry organization dedicated to advancing the development and adoption of virtual environments and digital solutions for events, meetings and learning programs. He is a 20-year veteran of trade shows, magazines and online publishing with extensive marketing, content and business development experience. Doyle has also served as Publisher at Reed Business Information’s Cahners Publishing Company, Director of Business Development and Publisher for Interex’s HP World, General Manager at Online Market World, Executive Director of the Solution Provider Institute, and Group Publisher at Gordon Publications. He is a frequent speaker and blogger on topics related to the use of virtual technologies for business.
Deborah Sexton, President & CEO, PCMA
“Rather than focusing on how in-person and online events differ, this represents a tremendous opportunity for meeting and event practitioners and virtual event vendors to come together on common ground. By working together, we can move the conversation forward to provide a richer experience that engages the visual and auditory senses, drives desired actions within the event, and ultimately delivers definitive business results.” Biography: Deborah Sexton joined the Professional Convention Management Association (PCMA) in March, 2005 as President and CEO. In conjunction with this role, she also serves as President of the PCMA Education Foundation. A 30-year veteran of the meetings and convention industry, Sexton previously served as President of the Chicago Convention and Tourism Bureau (CCTB). Prior to joining the CCTB, Sexton was principal for Sexton Hospitality Services, a sales and marketing consulting firm for hotel management companies. From 1987-1989, she was Vice President of Sales and Marketing for Coastal Hotel Group. Throughout her career, she also has held sales and marketing positions with Sonesta International Hotels Corporation, the Hyatt Regency Chicago and the Midland Hotel Chicago.
Kate Spellman, President, UBM Studios
“Virtual events can compliment an organization’s marketing and business objectives while also expanding the overall audience experience. This requires rethinking marketing, engagement and content strategies to better align with audience expectations and needs.” Biography As President of UBM Studios, Kate is responsible for UBM Studios – UBM’s virtual interactive environment provider – since her appointment in 2010. A veteran of the technology industry and a graduate of UBM’s Leadership Development Program, Kate has more than 20 years of marketing, business development and management experience. Prior to her post at UBM Studios, Kate was SVP Marketing and Business Development at UBM’s Everything Channel business where she was responsible for driving branding and messaging as well as developing strategic partnerships. Earlier, Kate was Publisher of SmallBizResource.com, the first comprehensive online “how to” technology source for small businesses.
Before joining UBM, Kate was Vice President of Conferences at International Media Partners; publishers of CEO Magazine, Emerging Markets newspapers and organizers of the CEO Institutes, one of the world’s leading chief executive membership organizations.
The following images and graphs are available under the Creative Commons license, Attribution – NoDerivs. This license allows for redistribution, commercial and non-commercial, as long as it is passed along unchanged and in whole, with credit to PCMA, UBM Studios and VEI.
Click on the infographic below to view it larger (original size).
- * New Report Reveals Truth Behind #Virtual and In-person Events by @virtualedge @ubmstudios @pcmahq: http://bit.ly/rc1d3t #pcma #eventprofs
- * Biz Motivations and Social Behaviors of In-Person and #Virtual Events the Same by @virtualedge @ubmstudios @pcmahq: http://bit.ly/rc1d3t
- * New Report Findings by @virtualedge @ubmstudios @pcmahq – People Are Social Creatures for F2F and #Virtual Events: http://bit.ly/rc1d3t
- * Exhibitors and Event Delegates Have Same Objectives for F2F and #Virtual by @virtualedge @ubmstudios @pcmahq: http://bit.ly/rc1d3t #asae
Right mouse click any of the below graphs and save to your computer, left click to see it larger.