Multichannel Event Marketing Lessons from TiEcon 2010

With a limited budget and a mostly volunteer staff, TiEcon 2010 was able to drive registration (and conference revenue) using a variety of self-service engagement marketing tools such as smart polls, quizzes and incentive-based promotions. Learn about TiEcon’s multichannel approach using email, Websites, blogs, affiliate/partner sites, Facebook pages, LinkedIn Groups, LinkedIn inMails and display ad networks. You’ll get best practices, tips and techniques for tracking metrics, analytics and ensuring a measurable ROI from all marketing initiatives.

(Ideal for association, corporate, trade show and media event producers)

Speakers:

Mani Iyer is CEO of Kwanzoo, a multichannel engagement marketing platform for businesses that drives more leads and sales. Kiran Kini Malhotra is the Executive Director for TiE Silicon Valley

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About the Author

The Virtual Edge Institute (VEI) is an international organization dedicated to advancing the development and adoption of virtual event and meeting technology and best practices for collaboration and marketing.