Results Measurement in the Virtual World – Past, Present and Future

Demonstrating effectiveness and proving the value of virtual and hybrid events is key to improving the pace of adoption and building a prominent position as an effective and irreplaceable business tool. Yet today, the majority of events are not measured in a way that presents credible evidence of success. See research conducted by the ROI of Engagement Team on the past and present status of measurement in virtual and hybrid events.

(Ideal for corporate, association, trade show and media event producers and learning professionals)

Speakers:

Todd Hanson is President of Catalyst Performance Group and ROI of EngagementJoerg Rathenberg is heading up marketing at virtual events leader Unisfair. Michael is responsible for marketing strategy, communication and customer experience for virtual events and business leader, INXPO. Robert Derby is Vice President of CGS VirtualEvents365

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About the Author

The Virtual Edge Institute (VEI) is an international organization dedicated to advancing the development and adoption of virtual event and meeting technology and best practices for collaboration and marketing.