Successful New Product Launches Through Virtual Environments: Case Studies

Join two experienced event producers as they walk you through how they used virtual events to launch new products with tremendous success. Discover why virtual was chosen as a strategy, how it tied in to a physical launch and what these producers learned from the experience. Expect to leave this session with great ideas you can use!

(Ideal for corporate and media event producers)

Speakers:

Marianne Fitzpatrick co-founded Acacia Marketing Group in 2001Kimberly Stone is currently manager of Web and Creative Services at Planview, Inc.

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About the Author

The Virtual Edge Institute (VEI) is an international organization dedicated to advancing the development and adoption of virtual event and meeting technology and best practices for collaboration and marketing.